High School Students Challenged to Buckle Up

The Battle of the Belt challenge for 2007 is coming soon!

The popular high school seat belt challenge will run September 6 - December 31, and is sponsored by the Missouri Coalition for Roadway Safety and American Family Insurance. 

Several changes will occur this year to expand the program and encourage more teens to buckle up.

In 2006, more than 100 schools participated in the program’s surprise seat belt checks, followed by an education campaign and an additional surprise seat belt check.

In 2007, the seat belt checks and education campaign continue, but each school will have two additional options to participate in the challenge.  Students have the option to submit a video of a 30-second television spot, or a storyboard for a 30-second television spot encouraging teens to buckle up.

Participating schools may choose to participate in one, two, or all three components of the program.  Prizes will be awarded for each component, so a school has the potential to win all three.

“Battle of the Belt is a fun challenge with Missouri teens that can save lives,” said Leanna Depue, chair of the Missouri Coalition for Roadway Safety’s executive committee. “We’re excited to expand the program and see even more schools take the challenge.”

For more information on Battle of the Belt and to view the 2007 program resource kit, visit www.saveMOlives.com.